Our Journey

Crystal Tea was established in 1896 as a tea division of the parent company,“Keshowjee & Co”, one of the leading bulk Tea Export & Trading Houses.

A century into this incredible journey in the tea industry has seen the evolution of this family-owned and controlled business from being a stalwart in the Bulk Tea Export business into a Leader and Innovator in the “Value-Added” Tea Industry. We are one of the most reputed houses built on goodwill, honesty, expertise & commitment towards Quality.

For over four generations, we have garnered a deep understanding of customer choices and insight into traditional tea cultures. We provide comprehensive services that include a wide array of products and solutions which are a mix of modern packaging techniques with the flexibility of smaller runs. On one hand, we produce various products and packaging for the mass market and on the other hand, we also have unique handcrafted solutions tailor made to service niche market requirements.

Vision and Mission

Vision

The company aims to establish itself as a Premiere and most valued private label (Customer’s ‘Own Brand’ Label) solution provider for tea, coffee and other beverages.

Mission

Our mission is to offer a comprehensive customized solution for all types of market demands.

Infrastructure

Our Food Technologists do a thorough intrinsic analysis based on customer perception, organoleptic tests, shelf life study, product stability and compatibility including Packaging Compatibility.

Our modern, state-of-the-art infrastructure comprises of a ‘Tea Blending Tower’ where superior blends are produced consistently using hygienic practices untouched by the human hand. The Blending process has an inbuilt control and filtration system to control, measure and remove unwanted foreign object adulterants as well as metal particles from tea, if any.

The packaging options offered are second to none, and we have a comprehensive range of offerings for primary, secondary, and tertiary packaging. Probably it would be apt to say that you will find everything you may desire under “one roof”.

The facility is based in Coimbatore, India with a 100% EOU status which creates ease to work on cross trade opportunities, both import & export.